Four Great Copywriting Tips for Network Marketers
March 27, 2009 by James Walston
Filed under Business
Good news: You can market products and opportunities like hotcakes. You need a keyboard to start whittling away words, sentences or paragraphs. In addition, you need a familiarity with writing itself so that your content creations do not earn nasty labels such as crap and garbage. As a writer of a network marketing copy, your job is to link what your prospects look for with what they get to expect from the product ” based on what you have written.
Audience
Your readers are the consumers of the content that you create. For your writing to appeal to as many readers as possible, assume a universal tone in your writing. When you are marketing cosmetics and health products for instance, you anticipate your readers to be predominantly female. However, you should not specifically tailor your writing to a female audience alone, as this demographic-targeting practice estranges the male audience who can also turn out to be prospective buyers of the cosmetics and health products you are marketing.
If you keep your tone and writing style general, you can truly write for everybody ” majority and minority blocks included. A general style pays no heed to the gender, age or origin of the reader and ensures that nobody from your reading audience gets snubbed by you.
Develop a Casual and Informative Tone
The most effective copywriting is that which doesnt sound like youre beating someone over the head with a hammer, especially with network marketing. Network marketing is a tricky business to draw interest in ” you need to be effective in developing a relationship with your reader, drawing them into the text before you spring your network marketing opportunity on them ” the best way to do this is to be casual while providing information.
Talk to your audience like youre in a caf discussing a movie you just saw but ensure that you include valuable benefits in your conversation. Features can be listed later ” you want to tell them what they will gain from the network marketing opportunity or product.
Grabbing their Attention is Key
A powerful introduction is crucial to any content that you produce. According to statistics, the average time you get to make a good first impression on online readers is a mere three seconds to catch their attention and another ten seconds to sustain it. Online copywriting is not synonymous to creative writing where you can save the best for last.
Version
Without subjecting your copy to a little split testing, you may never know how to get the best product possible. The split test is actually just a fancy term which involves your trying to create at least two versions of the same content, using a slightly different style or tone on each, and deciding which one performs better.
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